• Mecca L.

LouGotCash Brought Queens out for His "Love Ain't Real" Album Release Party

A few days ago, I had the pleasure of attending LouGotCash's release party for his album Love Ain't Real in none other than his hometown of Queens.

It was a packed house at Brik Bar & Lounge on Wednesday as LouGotCash and team prepped for his forthcoming album, Love Ain’t Real. It seemed as if all of Southside made an appearance in support of the rising star who garnered attention back in 2016. An already intimate venue, Lou’s team managed to curate an even more cozy space filled with drinks, food, and good vibes. With a capacity of about 75, the area was quickly filled with supporters and family ready to get a first listen of his second studio album, Love Ain’t Real.

On the heels of last year’s release LOUniversal, which featured hits like “Thing For You” and “Make 10,” LouGotCash is addressing heartbreak and relationships, life changes, and the pressures of being a young star this time around. The album is a perfect mix of Rap and R&B as Lou delivers catchy hooks over melodic, hard-hitting beats. His sing-song style of rap works well, carrying the theme of the album for all 11 tracks. Featuring production from Trackmasters, London on da Track, Fast Life Beats, and more, the roster behind the boards is stacked.

The self-titled track “Love Ain’t Real” opens the album and is a good indicator of what you can expect. Lou is going through changes, and trust is at an all-time low. Seemingly unsure of how to cope with the different stages he’s experiencing, a woman’s company is his answer for now. There’s a lot of uncertainty surrounding who he can trust from a woman lying about him fathering her child on “Ain’t Mine” (a true story) to women telling his secrets on “Back Stabbers.” LouGotCash has a lot to get off of his chest, speaking directly to his exes and women with whom he’s previously dealt.

Standouts like “Krazy” by labelmate Kash Doll, “Say Deep,” “Come Inside,” featuring fellow New Yorker, A Boogie with the Hoodie, and “Undercover Lover” will have you running the tracks back multiple times. “Thing For You” also makes a return with the remix featuring Coi Leray, Ar’mon, and Trey.

Love Ain’t Real is a collection of relatable experiences; some tracks to reflect on the past, some that make you want to dance, and some that will have you wanting to lay up in this cold weather, but all of them are a vibe and can be played on a loop.

Don’t just take my word for it though, check out Love Ain’t Real below.


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