Gang Starr Links Up With J. Cole for "Family And Loyalty"
Gang Starr is one of the most revered, beloved, and influential groups in the history of Hip-Hop. DJ Premier and Guru’s catalog has not only persevered but mastered the test of time. Fresh off of releasing their first song in 16 years, Gang Starr is back with a new visual.
The “Family and Loyalty” visual is directed by Hip-Hop legend Fab 5 Freddy and honors Guru’s life with classic footage and a cameo from his son Keith Casim alongside appearances from DJ Premier and J. Cole.
The first-ever visual filmed without Guru, DJ Premier, and Keith take a trip around Harlem distributing diamonds. Cole joins the video via a conference call and delivers one of his best guest verses ever.
It is rare to hear authentic Hip-Hop like this in 2019; however, DJ Premier was able to bring together a posthumous verse from Guru and an all-time verse from J.Cole to recreate the nostalgia of 90’s Hip-Hop.
Check out the video for “Family and Loyalty” below.